PROGRESS IS PROGRESS
Jacamo partnered with Adidas and CALM to raise awareness around mental health with their Progress is Progress campaign.
Secure a Premier League football player that was comfortable speaking about mental health and their experiences with it.
Further increase awareness of their episode and the campaign by posting across their Instagram channel.
Objective
Secured West Ham United’s Michail Antonio to join presenter Adam Smith for episode two of the mini series.
Content distributed via Michail’s Instagram channel.
RESULT
42,000+
1,500+
ENGAGEMENTS
SOCIAL REACH
