MORE THAN JUST A GAME
FOOTBALL DOESN’T REFLECT CULTURE,
IT IS CULTURE.
Football is the world’s biggest stage—a global language that cuts through noise and brings billions together. It’s an unrivalled cultural phenomenon where overlapping passions collide: music, fashion, gaming, cars, art and technology.
THE TEAM
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CO-FOUNDER & TALENT DIRECTOR
Former professional player that had a career spanning the Premier League to League Two. Represented England U21 & Team GB at London 2012 Olympics. Writer, filmmaker, public speaker, entrepreneur, mental health ambassador.
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CO-FOUNDER &
PARTNERSHIPS DIRECTORMultiple award-winning branded content and influencer marketing specialist. Expert in commercial + creative strategy, project management, talent collabs and PR.
AUTHENTICITY ABOVE ALL
Football fans aren’t stupid. They see through the all-white hexagon footballs, the keepie-uppies with product and the vague attempt for brands to be culturally relevant.
Authenticity, achieved through a critical understanding of football, underpins everything we do at SWOOP. These deep rooted insights influence, inform and elevate our creative work - spanning industries, countries, talent and cultures.
OUR UNIQUE APPROACH
We actively don’t represent any players or influencers, allowing us to be totally uninhibited when providing our clients with the very best recommendations. We take a unique nine-step approach to selecting our talent and supporting stories, considering so much more than their current popularity & status.
AWARD WINNING PRODUCTION
SWOOP’s multi award-winning sister agency, Oneighty Productions, oversee all our creative concepts, production and delivery. They’ve collaborated with the likes of Arsenal FC, McDonald’s, Adidas, England, EA Sports, Chelsea FC & Warner Music to translate brand identities, messages & tone into film.