THE FOOTBALL MARKETING AGENCY
BUILT ON CULTURE
IMMERSED IN CULTURE
SWOOP is an award-winning, full service football marketing agency with a true specialism in delivering bold, engaging and results-driven campaigns for the biggest brands in the world.
Authenticity, achieved through a critical understanding of football, underpins everything we do. Our offering spans strategic consultation, talent procurement and activation, creative production, social-first content distribution and PR.
OUR PARTNERS
ABOUT US
Football is the world’s biggest stage. A global language that cuts through noise and brings billions together. It’s an unrivalled cultural phenomenon where overlapping passions collide.
Attracting and retaining the attention of fans has never been harder. Traditional media platforms and blind one-club loyalty has been replaced by an obsession for footballer-first, social-led content.
Fans see through the all-white hexagon balls, the keepie uppies with a product and the vague attempts for brands to be culturally relevant.
We appreciate that fandom is ever-changing, nuanced and a challenging place for advertisers - we retain a continuous focus on ‘the new’ to help our clients break ground and meaningfully connect with supporters.
These culture-capturing campaigns spread well beyond football and into areas like wider sports, music, fashion and gaming. Helping our clients engage broader audiences and insert themselves into public conversation.
The biggest brands in the world come to us because of the quality of our work. We lean on our own lived experience, time in industry, a deep knowledge of football and constant social listening. These deep rooted insights influence, inform and elevate our creative work - spanning industries, countries, talent and cultures.
WHAT WE DO
STRATEGY - BREAKING NEW GROUND FOR BRANDS
We advise on all elements of commercial strategy — from audience identification and insight generation to creative direction, channel planning and content amplification. We know where the opportunities inside football are and how to unlock them.
TALENT - CULTURE SHIFTING COLLABORATIONS
We provide unrivalled access to footballers and content creators worldwide. Our athlete talent management and influencer marketing services cover everything from identification and contract brokering to full campaign support — leading both one-off activations and long-term ambassadorial partnerships.
CREATIVE - PASSIONATE STORYTELLING
We’re specialists in telling the real stories inside football and wider culture. Bringing a truly unique perspective and production style to our work.
DISTRIBUTION - TURNING FOLLOWERS INTO FANS
Leveraging our network within sport and culture, we’ll ensure your content reaches all corners of the digital and social ecosystem to truly supercharge campaigns.
RECENT WORK
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![Two soccer players in jerseys celebrating while looking at a smartphone, with the overlay text 'Matchday Champions']()
COPA MESSI
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![A young man with a beard on a soccer field holding a soccer ball, smiling, with a blue sky and clouds above and adidas logo overlay.]()
OFF THE PITCH
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THE PURSUIT
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![Two musicians from Warner Music Group standing side by side, one wearing a black textured jacket and patterned pants, the other wearing an orange jacket with a black scarf, in a backstage or studio setting.]()
DUA LIPA X ARSENAL
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![A man dressed in Liverpool football team apparel stands by a window, looking outside in profile view.]()
EXPEDIA X LFC
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![A woman sitting on a white sofa wearing a matching floral-patterned jacket and pants, with a white t-shirt and sneakers, outdoors near a building with a metal fence and wooden slats.]()
HOMEGROWN
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![Three men celebrating and laughing inside a room with wood floors and windows, with a bottle of Jameson Irish Whiskey on a small table in front of them.]()
JAMESON ORANGE
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![Screenshot of a Fortnite game with an overlay of a player's face in a room. The game scene shows a colorful landscape with trees and mountains, and a mini-map in the top right corner. The player's inventory and in-game stats are visible at the bottom.]()
FORTNITE OG RELAUNCH
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![A man with short light brown hair and a beard, wearing a white T-shirt, sitting on a couch with a brick wall background, smiling and looking to his left.]()
BOOTS ONLINE DOCTOR
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BBC SOUNDS
