HOMEGROWN
2024
SOCIAL CAMPAIGN
In support of size?'s partnership with fashion brand Homegrown.
Source a fashionable female footballer that will be playing in the World Cup to speak candidly about life as a player, ahead of the tournament.
Objective
We secured Spurs & Morocco striker Rosella Ayane and created content in partnership with and distributed via Footballer Fits digital & social channels. Rosella was the first solo female player to feature in their Unfiltered series.
RESULT
