ADIDAS FRAGRANCE

Supporting the launch of Adidas’ new fragrance Vibes in partnership with Coty.

Objective

Adidas wanted to work with relevant talent to promote their new fragrance to the 18-24 UK male audience.

RESULT

We got well known football content creator Zayn Farooqui to produce a day-in-the-life video that authentically positioned Adidas Vibes as his gamechanger.

Content was produced for and distributed via Zayn’s TikTok channel (1.6M followers).

856,000+

VIDEO VIEWS